Cookie Policy

We and our service providers acting on our behalf automatically collect certain data using tracking technologies like cookies and web beacons. This notice describes what tracking technologies we use and what we use them for.

When you visit the CallTrackingMetrics website, www.calltrackingmetrics.com, or the CallTrackingMetrics Service Portal, we and our service providers acting on our behalf automatically collect certain data using tracking technologies like cookies and web beacons. This notice describes what tracking technologies we use and what we use them for.

Some information collected by cookies may be considered personal information in certain jurisdictions. Therefore, this Cookie Policy should be read in conjunction with our Privacy Policy.

What’s a Cookie?

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow CallTrackingMetrics to identify your device as you navigate through our publicly-accessible website (the CallTrackingMetrics Site) or our service portal. We also use them to recognize return visitors to the CallTrackingMetrics site. This helps make navigating and interacting with the CallTrackingMetrics site and our service portal more efficient, easy, and meaningful.

Cookies recognize your device, through your web browser. So, unless you identify yourself specifically to CallTrackingMetrics, like signing into the service portal, we don’t know who you are just because you visited the CallTrackingMetrics site — we just recognize that the user of a particular web browser has visited our site, and we track certain information about that user.
CallTrackingMetrics uses both session and persistent cookies. Session cookies are cookies that disappear from your computer or browser when you turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off.

You can opt out of all types of cookies other than strictly necessary cookies. See “Your Cookie Choices” below for more information. However, remember that if you do opt out of cookies, certain parts of the CallTrackingMetrics site or account portal may not work as intended.

Cookie Type

Description

Management Settings

Strictly Necessary Cookies

Required cookies make it possible for you to access our account portal, navigate within the portal, and access information related to your account. Each time you log into the account portal, a cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These cookies allow CallTrackingMetrics to uniquely identify you when you are logged into the Service Portal and to process your online transactions and requests.

Required cookies are necessary to operate the account portal, so you can’t opt out of them.

Functional Cookies

Functionality cookies allow the CallTrackingMetrics Site and Service Portal to remember information you have entered or preferences you select, and provide enhanced, more personal features. These cookies allow you to optimize your use of CallTrackingMetrics’s Service Portal after logging in. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.

You can opt out of functionality cookies. For more information, see “Your Cookie Choices” below.

We use the CallTrackingMetrics cookie for dynamic number insertion functionality.

Once you’ve made your settings changes in our Privacy Preference Center, they will be stored in your browser.

Performance cookies

These cookies collect data about how visitors use the CallTrackingMetrics Site. This includes data like which pages visitors go to the most. These cookies don’t collect information that individually identifies visitors. The data these cookies collect is aggregated and intended to be anonymous and used to improve how the site functions and performs.

You can opt out of performance cookies. For more information, see “Your Cookie Choices” below.

Third party service providers that currently place performance cookies include:

Google Analytics – We use Google Analytics to help analyze which pages on the CallTrackingMetrics Site visitors to the site viewed.

For information on how to opt-out of tracking technologies from Google Analytics, click here, and see “Your Cookie Choices” below.

HubSpot – We use HubSpot to help analyze which pages on the CallTrackingMetrics Site visitors to the site viewed.

For information on how to opt-out of HubSpot tracking technologies, click here.

The above list of third party service providers that place cookies is subject to change and list may not include all such providers at any given time.

Targeting Cookies

CallTrackingMetrics may have third party service providers track and analyze usage and volume statistical information from those who visit our Site. CallTrackingMetrics sometimes uses cookies placed by its third party service providers to track the performance of our advertisements. For example, these cookies remember which browsers have visited the CallTrackingMetrics Site. This data given to the third party service providers does not include information that identifies you specifically, but this data may be re-associated with information that identifies you specifically after CallTrackingMetrics receives it.

See “Your Cookie Choices” below if you would like to opt out of Targeting Cookies.

Below are third parties that currently place tracking technologies on the CallTrackingMetrics Site.

Bing Ads – We use Bing Ads to track our conversion metrics for our search engine marketing campaigns.

For information on how to opt-out of Bing tracking technologies, click here, or see “Your Cookie Choices” below.

Capterra – We use Capterra to track our conversion metrics for our Capterra, GetApp, and Software Advice paid listings.

For information on how to opt-out of Capterra tracking technologies, click here, or see “Your Cookie Choices” below.

Choozle – We use Choozle to track how you use the CallTrackingMetrics Site and to help us target ads to you on other websites.

For information on how to opt-out of Choozle tracking technologies, click here, or see “Your Cookie Choices” below.

Dax – Associated with Amazon’s advertising and analytics platform, DAX (Dynamic Ad Exchange). Its purpose is to identify individual users or listeners and track their interactions for analytics, ad personalization, and audience targeting.

For information on how to opt-out of Dax tracking technologies, click here, or see “Your Cookie Choices” below.

Drift – We use Drift to track visitors across our site and provide context for real-time conversations.

For information on how to opt-out of Drift tracking technologies, click here, or see “Your Cookie Choices” below.

Facebook Ads – We use Facebook Ads to track how you use the CallTrackingMetrics Site and target ads to you on Facebook.

For information on how to opt-out of Facebook Ads tracking technologies, click here, or see “Your Cookie Choices” below.

G2 – We use G2 to determine which companies are researching our categories on the G2 website.

For information on how to opt-out of G2 tracking, click here, or see “Your Cookie Choices” below.

Google Ads – We use Google Ads to track our conversion metrics for our search engine marketing campaigns.

For more information on opting out of Google advertising tracking technologies, click here, or see “Your Cookie Choices” below.

HubSpot – We use HubSpot for marketing automation and lead management.

For information on how to opt-out of HubSpot tracking technologies, click here, or see “Your Cookie Choices” below.

LinkedIn Ads – We use LinkedIn Ads to track how you use the CallTrackingMetrics Site and target ads to you on LinkedIn.

For information on how to opt-out of LinkedIn tracking technologies, click here, or see “Your Cookie Choices” below.

Quantcast – We use Quantcast to track how you use the CallTrackingMetrics Site and to help us target ads to you on other websites.

For information on how to opt-out of Quantcast tracking technologies, click here, or see “Your Cookie Choices” below.

Quora – We use Quora to track our conversion metrics for our Quora Ads campaigns.

For information on how to opt-out of Quora tracking technologies, click here, or see “Your Cookie Choices” below.

Snapchat Ads – We use Snapchat to track how you use the CallTrackingMetrics Site and target ads to you on Snapchat.

For information on how to opt-out of Snapchat tracking technologies, click here, or see “Your Cookie Choices” below.

Taboola – We use Taboola to track how you use the CallTrackingMetrics Site and to help us target ads to you on other websites.

For information on how to opt-out of Taboola tracking technologies, click here, or see “Your Cookie Choices” below.

Yahoo – Used to uniquely identify a user across Yahoo’s platforms and services. This cookie plays a role in personalization, user session management, and analytics.

For information on how to opt-out of Yahoo tracking technologies, click here, or see “Your Cookie Choices” below.

Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

You can opt out of social media cookies. For more information see “Your Cookie Choices” below.

Third party service providers that currently place social media cookies include:

Facebook – We use Facebook cookies to enable you to share our content with your friends.

For information on how to opt-out of Facebook cookies, click here, or see “Your Cookie Choices” below.

LinkedIn – We use LinkedIn cookies to enable you to share our content with your friends.

For information on how to opt-out of LinkedIn tracking technologies, click here, or see “Your Cookie Choices” below.

Twitter – We use Twitter cookies to enable you to share our content with your friends.

For information on how to opt-out of Twitter tracking technologies, click here, or see “Your Cookie Choices” below.

YouTube – We use YouTube cookies to enable you to share our content with your friends.

For information on how to opt-out of YouTube tracking technologies, click here, or see “Your Cookie Choices” below.

The above list of third party service providers that place cookies is subject to change and the above list may not include all such providers at any given time.

What’s a Web Beacon?

We use web beacons along with cookies to gather data about use of the CallTrackingMetrics sSite and Service Portal and interaction with emails from CallTrackingMetrics. Web beacons are clear electronic images that can recognize certain types of data on your computer, like cookies, when you view a particular website tied to the web beacon, and a description of a website tied to the web beacon. For example, we may put web beacons in marketing emails that notify us when you click on a link in the email that directs you to the CallTrackingMetrics Site or one of its pages. We use web beacons to operate and improve the sSite and email communications.

What We Do With IP Addresses

When you visit the CallTrackingMetrics sSite, Service Portal, or use our products and services, like our APIs, we collect your IP addresses to track and analyze information about the devices that are connecting to our systems and about where those devices are located. For example, we use IP addresses to track which regions visitors to our CallTrackingMetrics Site or cCustomers logging into our Service Portal come from and to detect possible fraud.

How We Treat Do Not Track Signals

Various browsers allow a “do not track” (DNT) setting that relies on a technology known as a DNT header, which sends a signal to websites visited by the individual about the individual’s browser DNT setting. At this time, there is no general agreement on how companies like CallTrackingMetrics should interpret Do Not Track signals. Therefore, CallTrackingMetrics does not currently commit to respond to DNT signals, whether that signal is received on a computer or on a mobile device. CallTrackingMetrics does, however, provide meaningful choices to you about the information that is collected through cookies and web beacons—see “Your Cookie Choices” below. We will continue to monitor developments around DNT browser technology and the implementation of a standard.

Your Cookie Choices

Other than strictly necessary cookies, you are free to choose which types of cookies we set on your device.

You control our use of cookies through the OneTrust cookie module which is available to you on our homepage.

Opt-out mechanisms for specific third parties whose cookie technologies are used on this website are linked to throughout this Cookie Policy – you can follow those links if you are interested in opting out of specific technologies.
To learn more about how to opt out of targeting and advertising cookies generally, you can go to the Your OnlineChoices page, the NetworkAdvertising Initiative page, and the Digital Advertising Alliance’s Consumer Choice page. These opt-out tools are provided by third parties, not CallTrackingMetrics. We do not control or operate these tools or the choices that advertisers and others provide through these tools.

How You Contact Us

You may contact via email at privacy@calltrackingmetrics.com. Or, you may write to us at the address listed below.

CallTrackingMetrics, LLC.
231 Najoles Road Suite #500
Millersville, MD 21108