Looker Studio

Use Looker Studio (formerly Google Data Studio) to blend our conversation analytics with your other marketing data for a holistic, visual view of your performance

What is Looker Studio?

Looker Studio (formerly Google Data Studio) allows you to create interactive dashboards that can be viewed and edited by anyone of your choosing. You can then populate your shared dashboards with data imported from spreadsheets from a myriad of connected platforms. Your dashboards can be shared with colleagues, or exported into an easily accessible report.

How does Looker Studio + CTM integration benefit my business?

CallTrackingMetrics’ integration with Looker Studio allows you to easily merge and compare your valuable call data with the information pulled from platforms like Google Analytics, Google Ads, and more. 

With Looker Studio, you can transform that inbox full of reports into a single interactive dashboard that displays your information in real-time. Now, data from your CallTrackingMetrics account can be compared, filtered, and organized by anyone that you allow access. Imagine the power of viewing all of your information, from multiple sources, on a single screen.

How does the Looker Studio + CTM integration work?

Users of all experience levels and those with different requirements can easily take advantage of this integration, thanks to the two levels of complexity we’ve built into our Looker Studio Connector. 

• With the Activity Reports Connector, you’ll notice your existing CallTrackingMetrics Activity Reports are quickly and easily imported into Looker Studio. This will display only the dimensions you’ve already chosen to measure and report on.
• If you’d like to further customize your reports, set up our Call Log Connector. This will gather all the raw data from your CallTrackingMetrics activity logs, using nearly all fields as possible metrics to measure and report on. Then, you can use Looker Studio to arrange that raw data into the perfect set of visualizations and graphs.