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Google Ads

Keyword-level attribution and conversion optimization

Power Google Ads’ Machine Learning with Qualified Offline Conversions from Call Tracking

Score, tag, and convert calls to send only high value conversion data into Google Ads for campaign optimization.

The Google Ads + CallTrackingMetrics integration.

CallTrackingMetrics uses dynamic number insertion and its position as a Google call analytics provider to attribute offline conversations like phone calls or text messages to your Google Ads campaigns. Get credit for all the leads, sales, and customer engagements your campaigns are driving.

You can use the Google Ads integration to send all of those phone calls back to Ads as conversions, or layer on scoring and automation to send only high quality leads back to inform Google Ads’ smart bidding with your most valuable leads.

Our Google Ads Direct Connect integration communicates directly with the Google Ads API, so you can:

  • Simplify your account set-up,
  • Connect multiple accounts
  • Send Google Enhanced Conversions
  • Define multiple conversion events
  • Accurately report on conversion tracking

When you connect CallTrackingMetrics and Google you’re setting your Google Ads account up to make the most out of an offline conversion strategy. Take insights from your conversations and feed them to Google Ads to make sure you’re advertising spend is turning into revenue, and not into wasted budget.

The Complete Picture – Call Tracking and Google Ads

Unless they are accurately tracked, the value of phone calls will be unclear at best and grossly underestimated at worst. For example, imagine a marketing campaign that’s driving significant revenue via inbound calls while yielding few online conversions. A business that is not tracking and measuring those calls might decide to kill the campaign—cutting off an effective revenue stream—simply because they did not have enough information. Maximizing conversions requires a complete picture, including online and offline efforts. By integrating Google Ads with CTM’s call tracking and ROI reporting, marketers can truly see the entire length of the sales funnel. The result is a more data-driven marketing strategy that creates better leads, more conversions, and higher revenue.