Conversation Analytics Solutions to Fit Your Team’s Strategy

After signing up for CTM, a busy HVAC company is now able to attribute over two million dollars/month in revenue back to paid advertising campaigns which were previously credited to direct signups. Using our lookback conversion tool along with automated triggers and scoring rules, the director of marketing can automatically optimize bid strategies using actual sales data from other internal systems, such as Magento.

We helped a top medical services provider migrate from Invoca and Five 9 to our unified communications solution. Through an integration with Salesforce, the customer can send updated conversion values to Google based on deal stage, and use the data to build informed, automated bid strategies. They also utilize our short codes for text communication which doubled the deliverability of their messages and allowed them to reach a wider audience—sending over one million messages/month.

A luxury diffuser brand came to CTM to align sales and marketing, and boost customer satisfaction. Since implementation, sales revenue has increased 100% and customer reviews across Google and Facebook are over four stars. Through tools like SmartDialer, Teams, Smart Routing, and an integration with Salesforce, their sales center is able to manage 50% more customer cases after a staff reduction of 25%.

A national law firm uses CTM to identify high-value calls and send that data into Google Ads and Facebook to optimize their ad spend and develop target audience profiles. They also have a need to acquire phone numbers containing specific area codes which are sometimes difficult to obtain due to popularity. Our bulk number purchase and batch configure tools allow their marketing team to automate this process so they always have the phone numbers they need, ready to go.

Prior to signing on with CTM, a top financial services firm was manually extracting email addresses from text messages. We worked with their revenue ops team to create a custom trigger that pulls the emails and adds these addresses to a custom panel in the contact record of their integrated CRM. This not only saves them time but also streamlines their prospect outreach activity.

A multi-location franchise was using a combination of CallRail and Grasshopper for marketing attribution and sales acceleration. With CTM, the client was able to consolidate to an all-in-one solution and easily manage multiple locations. The regional sales director leverages our GeoRouting tools to automatically route calls to their desired location, coupled with automated call scoring and scheduled routing rules to operate 24/7. They are now seeing a 60% decrease in missed calls, streamlined lead workflows, and new sales coaching opportunities.

Explore our Case Studies for inspiration and see how our software can help your team solve the unique challenges you’re facing. Discover how our breadth of features, from core attribution functionality to endlessly creative customizations, aligns marketing, sales, and service teams to drive better results.