Enhance Your Marketing with Google and CallTrackingMetrics
Our integrations across the entire Google ecosystem give you the data you need to confidently make marketing decisions, drive higher-value leads, and increase revenue.
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Closed-Loop Attribution for Google Ads
Enhanced attribution and conversion optimization to unlock valuable insights
With CallTrackingMetrics’ bi-directional Google Ads Direct Connect integration, calls you qualify in CTM can be sent back to Google as offline conversions, with support for Google Ads enhanced conversions. As a Google Call Analytics provider, we receive attribution data from every ad, including call-only ads, call assets (call extensions), and location assets. No matter how you use Google Ads, we provide the flexibility to maximize the ROI, ROAS, and all the other acronyms tied to your goals.
Benefits of call tracking with CTM and Google Ads together:
- Gain full control to define custom conversions that deliver the most value
- Influence smart bidding toward your high value conversions
- Automate your conversion and reporting for full analysis
Go Further with Google Analytics
Fuel Data-backed Strategies with CTM and Google Analytics
Google Analytics is a core tool for most marketers and a treasure trove of data, but one that’s limited to only the actions taken on your website. CTM’s Google Analytics integration connects offline events with your website data for deeper customer journey insights.
Our integration with Google Analytics lets you:
- Send custom events to Universal Analytics or Google Analytics 4 (GA4) properties
- Connect website session data to offline activities like phone calls and texts
- Paint a full picture of site and landing page conversion rates
- Sync custom conversions defined in CallTrackingMetrics with Google Ads
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Get More from Google Business Listings
Unlock more than your basic Google analytics. Accurately measure your conversations from local SEO efforts. Use tracking numbers, with no negative SEO impact, to analyze conversations from your business listing or DNI for website visitors coming from Google Business profiles.
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Yes, You Can Use Enhanced Conversions with Call Tracking
Your account reps and Google Ads alerts keep pushing you to use enhanced conversions and CallTrackingMetrics’ integration with Google Ads fully supports this initiative. When your Google Ads account is enabled to use enhanced conversions, CallTrackingMetrics automatically starts sending events with hashed data to improve conversion measurement.
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Powerful Dashboards with Google’s Looker Studio
Report on more than vanity metrics with CallTrackingMetrics’ Google Looker Studio (formerly Data Studio) integration. Consolidate your traditional website analytics with enhanced offline conversion data to visualize the whole story of your marketing efforts, from lead to sale.
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Never Miss a Lead from Google
Google’s lead form extensions make it easy for your audience to connect with you. CallTrackingMetrics makes it easy to turn those leads into customers. View lead submissions in real-time and use our lead management tools to instantly follow up and drive conversions.
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