We empower businesses with the tools to transform conversations into an advantage.
Our Story
CallTrackingMetrics was founded in 2011 by husband and wife team, Laure and Todd Fisher, who still run and are involved in daily operations of the company today. What started as a vision born out of years spent working in technology, consulting, and a legacy of entrepreneurship instilled in them by their families, has led them from a bud of an idea started in their basement to a thriving and ever-evolving platform that supports businesses around the globe.
Why We’re Unique
Our founders were inspired to build something a little different than your typical software company. CallTrackingMetrics is 100% owned by our founders and has been profitable since day one. We grow organically, run lean, and don’t focus on having the biggest team in the industry—only the best. Our team is filled with talented individuals who have been handpicked to be here and who fuel a dynamic culture that’s supported by our four core values.
Our History
2011
CallTrackingMetrics makes its official web debut and welcomes our first customer to the platform.
2012
Going global: we expand to offer international tracking numbers for businesses around the world.
2013
Laure and Todd bid farewell to their basement and move into the company’s first office space—and hire our first employee!
2014
We hit an exciting milestone with 500,000 monthly phone calls being generated and managed on our platform.
2015
The integrated softphone is launched, offering businesses the flexibility to directly manage conversations with customers alongside their advertising efforts.
2016
CallTrackingMetrics lands a spot on the coveted Inc. 5000 list.
2017
Happy hour, anyone? The team takes to the seas for a fun brewery and sailing event.
2018
We introduce a dedicated contact center plan to support the growing omnichannel capabilities of our platform.
2019
Our revenue growth earned us a spot on Baltimore Business Journal’s 50 fastest growing companies.
2020
Despite a global pandemic, we experience 25% growth and support hundreds of companies as they transition to remote work for the first time.
2021
Moving on up! We outfit a custom 20,000+ square foot office space to welcome the future of CTM.
2022
Summer of Google promoted our GA4 integration, helping our customers stay way ahead of Google’s 2023 sunsetting of Universal Analytics.
2023
Named Inc Best Workplace for third straight year, earned the number one spot for medium-sized workplaces in our home state of Maryland.
Our Core Values
Our values define what we believe in and how we treat each other, our customers, and our partners. We worked together to create these values to not only represent who we are and what kind of company we want to be, but to provide a moral direction that guides our decision making and establish a standard for assessing our actions.
We view our team as part of a bigger ecosystem of customers and their customers. Very importantly, we are our own customers and use CallTrackingMetrics internally every day to power our business.
– Todd and Laure Fisher, Founders
Our Culture
We consider ourselves a team more than a company. In fact, it’s the key to our success.
Truly Amazing Benefits
We offer generous healthcare premium coverage, 401k matching, company-wide bonuses for milestones, flexible vacation time, and more.
Transparency & Responsibility
We believe that transparent communication builds trust—from daily interactions to how we get things done.
Happiness
We love what we do and we think you will too. We invest in our team and we value work/life balance.
Mentorship & Growth
Honest feedback and coaching helps our team grow, both personally and professionally. We feel strongly about helping others do their best work.