How to Buy Numbers and Track Online Ads with Number Pools
Buying Numbers to Track Your Online Ads Just Got Easy
Everyone wants accurate attribution. If you’re running an ad, getting data on how it is (or is not?) performing is marketing gold for your team. After all, running a business is hard. Marketing is hard. But buying phone numbers and setting them up to track your ads? That doesn’t have to be.
If you want a fast, easy solution to buying and setting up phone numbers to track your online ads, we’ve got two words for you:
Number pools.
With number pools, you can:
- Track and measure the effectiveness of your online ads and
- Prove to your boss that your marketing team is crushing it
And it only takes a few minutes.
What Are Number Pools?
Number pools are a quick and easy way to both buy phone numbers for your business and set them up as tracking numbers for all your online marketing channels, whether that’s your Facebook ads, Etsy store, YouTube channel, or PPC ads.
Number pools allow you to buy numbers in bundles or “pools” that will attach and track all your online ad sources, or what’s known as “marketing attribution“.You’ll adjust the amount of numbers in the pool based on the average number of visitors to the online source.
What this means is that you don’t have to spend any time manually setting up tracking numbers for your different ad sources – a number pool does it all for you. The only thing you need to know is your average number of daily visitors.
(Real quick, in case you’re not 100% sure what I’m talking about, a tracking number is a unique number assigned to your advertising campaigns, on or offline. When someone uses it, you’ll immediately see which advertising source it came from, whether it’s from your paid Google ad, Shopify store, Instagram ad, etc.)
Basically, when it comes to buying and tracking numbers, your goal should be to purchase the correct amount of numbers to pinpoint the calls, texts, etc. coming in from your online ad channels with super high accuracy (a good goal? 99%). Whether you’re trying to track a handful of visitors from just two or three platforms or thousands of visitors from an international range of ad sources, you’ll need a bundle of tracking numbers for accurate reporting.
So, to recap, you’ll need two things when buying numbers for your business to track the success of your online ads:
- Enough numbers to accurately track session data from your online ad sources
- Help figuring out exactly how many phone numbers you should buy to cover your ad channels and visitor volume without sacrificing tracking precision.
Unfortunately, trying to cut costs by buying fewer numbers carries the risk of inaccurate data, so it’s worth investing in the right number of tracking numbers the first time. With marketing attribution and ROI remaining the number one challenge for marketers today, making data-driven decisions with accurate numbers is what will set you apart and drive business results.
Where Do I Buy Numbers for My Business Using Number Pools?
Some companies have a built-in calculator to help you figure out exactly how many numbers you need to buy for the number of ad sources you’re trying to track. This math helps you get top-notch data, either from specific session data or for blanket coverage of your paid and organic traffic.
CallTrackingMetrics offers number pools with US local and toll-free numbers. A feature toggle helps you effortlessly calculate how many numbers you need to achieve the ad tracking accuracy you’re after.
You can easily buy and name number pools, use preset tracking sources (such as Facebook Paid or Bing Organic), set your daily visitor traffic (this can be an estimate), and see exactly how many numbers you need to purchase for supreme accuracy.
Or, you can let our algorithm do it for you by choosing automatic number pool management and we’ll purchase the number pool size you need for 99% accuracy! (Pro tip: A good rule-of-thumb is one tracking source for every 20 visitors to your website. But that’s a lot of math, so automatic number pool management can be a nice option.)
Once you’ve purchased your number pools, you get to set your routing preferences to determine the ways calls are handled as they come in. Once your preferences are set and your pools are paid for, you’re ready to start tracking your online ads!
Ready? Take A Dip in the Numbers Pool
If you’re looking to purchase phone numbers to help you manage and track your online ads, number pools are the answer. They make setting up phone numbers and gathering accurate data easy-peasy, no matter where you are in the world or the size of your business.
Our team is ready to help you buy phone numbers for your business today! Check out our subscription plans or book a demo to find out more.