82% of consumers want their favorite brands to align with their values. Do you?

Listen Time: 31 Minutes

We’re all familiar with brand promises, whether we’re the marketing team that’s making them or the consumer expecting them to be fulfilled.

But how often as companies are we living up to our brand mission, vision, and values? With internet sleuthing and the 24/7 cycle of social media call-outs, brands that fail to simultaneously live up to their promises and demonstrate that they do are at risk of a public reckoning. New research shows that 82% of consumers want the brands they shop to align with their values, and 39% will drop even their favorite brand if a serious value misalignment occurs. 

Today’s customers crave realness and demand brand alignment. They’re ready to spend money on brands that uphold their values and abandon those that fail to live up to the promises they’ve made. In other words, authenticity and transparency are crucial to the bottom line. 

According to Kiva Slade, founder of The 516 Collaborative, 2023 was a good year for marketers, many of whom leaned into authenticity as a response to post-pandemic realities. But 2023 is coming to a close, and businesses and consumers alike are wondering: what’s next? 

With the proliferation of AI-generated texts and images and a continually uncertain future (and, often, uncertain present), customers are demanding “the receipts”. They want to know that the money they spend in uncertain times is on brands in which they recognize themselves. 

Find out what you need to do to successfully achieve brand and value alignment with your audience and achieve success in 2024 in this Smart Route podcast episode with Slade and CTM co-hosts Brandon and Peter.

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About Kiva Slade

Kiva Slade is the founder and CEO of The 516 Collaborative and your
trusted guide as you build your dream business, allowing you to live
the life you desire.

She doesn’t have a classic converted-from-corporate story. Instead,
she came to the online business world from high-power politics on
Capitol Hill and sixteen years as a homeschooling mama. Her work
began behind the scenes, orchestrating the back end of businesses and
managing teams.

The operational focus, combined with her inner data diva and curious
nature, showed her that small business owners valued having a
strategic thought partner who cared not only about their growth but
also how it was achieved. She and her team enable you to grow your
business with confidence and ease through coaching, consulting, and
project-based work.

When not working, you will find her cozied up with a book and a tasty
gluten-free dessert or two.

Episode Transcript

Brandon Jordan: Awesome. We have a wonderful special guest, the honorable Kiva Slade, CEO and owner of the 516 Collaborative. We’re definitely looking forward to a great conversation. Kiva, how’s it going today?

Kiva Slade: Hey, it’s good. I’m glad to be here.

Brandon Jordan: Awesome! Yes, I know you have such an amazing background. Your bio really tells us about your extensive experience. So, could you talk a bit about some of your background, such as your involvement in crafts, jewelry, and legislation?

Kiva Slade: Oh yeah, definitely. It’s definitely not been a straight path, you know, and I’m the girl taking the S-curves and winding up at my destination. I grew up loving politics, to be honest. When I was 3, I wanted to be a lawyer and a Dallas Cowboys cheerleader, and in my mind, those things totally coexisted. Those were my goals in life. I never tried out for the Cowboys, and I didn’t go to law school.

Brandon Jordan: Ah, nice, I see.

Kiva Slade: I wound up getting a master’s degree instead. I had an undergrad in political science, thinking about what I wanted to do. I really wanted to go into politics. Grad school did all of that, and I ended up on Capitol Hill. I was quickly disabused of my naivete about it. You know, as Hamilton says, you figure out how the sausage is made, and you’re like, “You know what? I’m good.” Yeah, you’re like, “I don’t like sausage anymore. I’m okay.” So really, that part of me just…

Brandon Jordan: That’s right, it changes everything, right? Yeah.

Kiva Slade: I tried to figure some things out. I went and did policy work at a nonprofit. Then, you know, I met a guy, got married, got pregnant, and you’re like, “Okay, what are we doing now?” Our daughter had some health challenges, and it was interesting because…

Brandon Jordan: Nice.

Kiva Slade: When I was in grad school, one of my internships was with the governor’s office of children, youth, and families. That was when all that 0 to 3, 0 to 5 brain research was out. At that point, I didn’t even have a boyfriend, but I was like, “I am going to stay home until my child is 5 because their brains are firing off all these things, and they need me.”

Brandon Jordan: Okay, wow.

Kiva Slade: So I wound up actually being home for a lot longer than 0 to 5. I started working with my kids and began homeschooling because one kid led to another kid. I don’t know how this math works, but it kind of went that way.

Brandon Jordan: Yeah, I understand.

Kiva Slade: I was the mommy blogger back in 2008. So, I like to tell people I’m not new to this whole thing of being remote and online. I did all of that. So, it got to this point where Kids were starting to dual enroll and look at college. I’m like, “You can’t homeschool if there are no kids, right? You’re not teaching anyone.” So, I was like, “What am I going to do?” A friend of mine said, “Look into being a VA.”

And, you guys know, in the D.C. Metro area, I am literally looking at her like she has two heads. I’m like, “What does the administration have to do with what?”

Brandon Jordan: With anything, yes.

Kiva Slade: So, I did look into that, but quickly realized that what I know in my skillset is more than just managing calendars. I told them, “I don’t just do calendars.” And so, that actually fed into the work that I do now.

Brandon Jordan: Yes.

Kiva Slade: Because I’ve really helped a lot of business owners, but in particular, women realize there are lateral moves you can make when you’re wanting to go into entrepreneurship. This feeling and I won’t say I don’t know that men don’t have it, but I think women have it more in that we think we need to go down to the bottom and then work our way back up.

Kiva Slade: And so really help them understand, it’s like, dude, just a lateral move, that’s all we’re doing. And really look at that and help them understand, “Hey, there’s a straight move over here.”

CTM Peter: Yeah.

Kiva Slade: That you can do, and no shade to anyone who’s a VA, like there are tons of opportunities there. But for some women, when you have managed things, led teams, done a lot of different things, there’s no need for you to go back.

You can actually just make a lateral move into what it is that you’re looking to do. So all of that to say, it’s been a windy road but a wonderful one in that I feel like all of those experiences, no matter what we’ve done in life, all come together and it makes sense.

Brandon Jordan: Yeah, that’s right.

Kiva Slade: And you’ll start to see where you’re pulling from other things that you’ve done. You know, it was, I think, just the path I was supposed to take, and I’m happy I did.

Brandon Jordan: Yeah.

CTM Peter: And with so many different stories from the different directions you go and somehow they can all weave into each other. That’s awesome.

Kiva Slade: Exactly, yeah.

Brandon Jordan: Yes, yes, yes, and I think, ah, Peter, I know you have a question. I didn’t quite do our intro justice. I didn’t mention I am a Baltimore kid, and you are a Morgan alum, right? So shout out to the Morgan Bears.

Kiva Slade: P.S.

Brandon Jordan: I know when we first connected, we had a great conversation about the great food scene in Baltimore. I’ll save that for a little later, but I definitely wanted to bring that up, and ah…

Kiva Slade: Yeah, we already talked about sausage, but ah…

CTM Peter: Um.

Kiva Slade: Yeah, definitely, and just prayers for Baltimore right now and Morgan with all that’s going on. So yeah.

Brandon Jordan: That’s what gives you a shout-out there. Yeah, awesome. Yes, for sure, for sure. Definitely a lot of things going on there. Yeah.

CTM Peter: Yeah, Kiva, as 2023 draws to a close, we’d like to get a little rich perspective from you on what are some of the things that marketers got right in this last year, and, you know, be honest. But what did we get wrong?

Kiva Slade: Oh, that’s such a great question, and you know, I think, yeah, it’s definitely loaded, like a big potato. But there’s food again. But, um…

Brandon Jordan: Um, it is loaded. There’s food again. There’s food.

CTM Peter: It’s a loaded question.

Kiva Slade: Really, I think authenticity was something that I feel a lot of marketers got right. I think there’s a part of all of us still trying to figure out our post-Covid selves in life. People are craving authenticity, people are craving realness.

CTM Peter: Yeah.

Kiva Slade: And I feel a lot of marketers did a great job with that authenticity and also, Brandon, value alignment. I think we went through a period of, you know, George Floyd, “Oh, let’s have a black square on our social,” you know, but like Nothing else your company did aligned with that, and so you get called out on it. So now I feel there was a much more intentional shift towards brand and value alignment. You can go ahead and do X, Y, and Z.

Brandon Jordan: Yes.

Kiva Slade: But if you’re going to show that in any of your marketing, it needs to actually be backed up by stuff. So I think that was a good thing. But I also think brand and value alignment can fall into things that were done poorly because That some again, there’s that feeling of, “This is what we do,” or, “We’re trying to jump on the most recent trend,” and it doesn’t align with your brand and value, and people saw that as well. 

So I feel that one’s a mixed bag. It can go on either end. And then I think another thing that was more, I’ll say, wrong is understanding that on these different platforms and everything else, there are different audiences, whether there’s some overlap. Your people could be in multiple places. But they’re on each of these platforms for a different reason, and I think really starting to hone in on that, which for some feels exhausting. It’s like, “Wait, we’ve got to create more stuff and market even more.” And it’s like, “Yeah, actually you do.” But I think it’s finding where that sweet spot is.

Brandon Jordan: Yeah.

Kiva Slade: And again, focusing on where your people really are, then it may not feel as overwhelming. But yeah, lining up and getting brand and value alignment. Like I always think about Wendy’s. I don’t know why I don’t eat Wendy’s, but I feel like Wendy’s marketing people, they are just like the epitome of petty. They are like…

Brandon Jordan: Um, yes, they are, I think.

Kiva Slade: Anything that someone else is doing, they’re like, “Hey.” But if that works, they keep their petty going. But it works, and it gets everyone talking. Whether you go buy Wendy’s after that, I don’t know, but you might go get a Frosty.: But you know it’s one of those things. If you’re going to be that way, then fully lean into whatever it is that you are and own it.

Brandon Jordan: Man. Yeah, yeah, that’s awesome.

CTM Peter: I like that with the authenticity because also, for me personally, that also holds some accountability to them too. If you’re going to say this, I want to see you follow through with that, back up what you’re doing.

Kiva Slade: Yes, exactly, and that’s what I feel people are looking for. It’s not just you telling me we do these great things. Okay, show me the receipts, where are the receipts.

Brandon Jordan: Yeah, yeah. Yeah, yeah, yes, yes, yeah, yeah, what’s going on. Yeah, that’s awesome.

Kiva Slade: What you’ve done, I want to see it, you know, and when they don’t have those receipts, it’s like, “Oh, I don’t know.” And we’ve proven that we won’t spend if we’re not feeling like you are doing what you say you’re doing.

CTM Peter: Right. Absolutely.

Brandon Jordan: That’s right, yeah. We’ve seen a record number of companies get called out, whether it’s in the news or social media, you know, for not aligning and not being authentic and not sticking to that brand value. So no, that’s a great point. And I think everybody should take heed to that right, often stay authentic and stay aligned with your brand values that you guys have designated for your marketing and not just your marketing, but for your company’s values as well. So that’s awesome. 

So yeah, I mean, and kind of to that sense, I wanted to know like, what kind of trends right? So outside of companies getting called out, we’ve seen that a lot. Which has some positive effects, some negative effects as well. But outside of that, like what other trends, Kiva, have you seen when it comes to maybe things like the metaverse, NFTs, etc.? What do you think is worth the hype going into 2024, and what’s not? So we have these compare and contrast questions. What’s worth the hype? What’s not? What do you see creating a heat?

Kiva Slade: Oh my goodness, you guys are coming with all the loaded questions today, like man. Let’s see, like what’s worth the hype, whether we like it or not, AI. It’s here. It is not going anywhere. The investment, whether it’s through Microsoft, Google, whomever, and whatever, it’s everywhere. Just the other day, Canva. I wanted a picture of a canary in a coal mine.

Brandon Jordan: Um, okay.

Kiva Slade: And it was giving me coal mines or just giving me canary, and they were like, “Try text to image,” and I put it in, and it was like, “Oh, you have 500 credits of this.” I was like, “Well, why have I not been using this more often?”

Brandon Jordan: Yeah, this is it. Ah.

Kiva Slade: But it’s like those things like that ability to, I think we’ve all searched for some image or something, and it just didn’t convey what we really want, and now it’s like, “So you can kind of take my words and make me.”

Brandon Jordan: Data, it’s right? Yeah.

Brandon Jordan: Um, yeah.

Kiva Slade: Image that I was really looking for, and I can enhance that or create more nuance in it to give you that specifics. So I think AI, whether we like it or love it, it’s here. It’s here to stay, and I think just…

Brandon Jordan: Um, yeah.

Kiva Slade: Figuring out how we can better use it is for all of our benefits. The metaverse and NFTs, like I don’t know, for me, I think they’ve had a branding issue from day one.

And if you weren’t a gamer or something, like you really, like, there’s the cross-appeal, or you start diving into crypto, blockchain. Let’s be honest, some older millennials, Gen X, they’re like, “That sounds like a scam.” It’s still, they’re just like…

Brandon Jordan: Um, yeah, I feel seen.

Kiva Slade: Out of this conversation. So I think it just doesn’t feel like you’re in it. It’s just so volatile and with economy the way that it is, you know, our connected world economy, yeah, I don’t want an NFT if I’m investing. So I’m putting the art on my wall, and I need to see it, I want to touch it, it needs to be tangible, not some…

CTM Peter: Right? I want to touch it.

Brandon Jordan: That’s right, that’s right. Yes, yeah, yes, yes, yes, no.

Kiva Slade: Yes, I own a part of this. It’s digital, like, no, no, no. So I feel like that’s like a part of it, and I joke about like older millennials, but I mean, my kids are Gen Z. I think all these different letters in the alphabet.

You know, even that, my daughter is totally like, “Where’s my son?” I, yeah, my son, I think has some. I don’t know, him and a bunch of people own some art. Like you’re never going to have it, own it. But, you know, like, it’s an investment is what he said.

And I’m like, babe, did you research that very well? You know, like, that was disposable. I’m hoping some money that you just have over there because Mommy would say no. So I feel like those, depending on your age, they were hyped up, and you’re like, “I’m good.”

Brandon Jordan: Ah, right? Yeah.

CTM Peter: Yep, yeah.

Kiva Slade: We can move on to 2024 without those things, and everybody would be okay.

CTM Peter: Well, perhaps this will be a valuable lesson a little bit down the road, you know.

Brandon Jordan: Yeah, yeah, that’s awesome. Yeah, absolutely. And I know in our recent podcast, AI came up as well. So for those that are listening, this is the second time now that AI has come up. So again, you know, take heed. I mean, you know, we had a really great conversation around that, and again, it’s coming up here. It’s a great tool. It’s powerful. So going into 2024, it’s something whether you’re in marketing, operations, sales, you know, any industry, it’s a tool that can help you for sure.

Kiva Slade: Right? And to think about it is it’s getting smarter, and as it gets smarter, there are more ways in which to use it. Zapier put out a thing like, you know, they’ve incorporated even more of chat GPT with it.

Brandon Jordan: That’s awesome. Great answer. Yeah, yep.

CTM Peter: Yeah.

Brandon Jordan: Um, yeah, that’s right. Give it prompts. Wow.

Kiva Slade: And now they have a thing where you can literally tell it what you want to do, and it’s going to tell you what automations you need and then actually give you help on your, like, “This is a process. Well, did you also think about maybe this could happen?” And it’s like, “Oh, and actually, I did, and thanks for that heads up.”

Brandon Jordan: Ah, yeah, yeah.

Kiva Slade: You know, but when we’re thinking about this, it’s getting… It’s getting smarter. It is getting to the point where, and I tell people I work with, especially operations folks, like, if it can do the low-level lifting for you, for…

You know, AI, I like it. It listened to your meeting already. Tell me what were my meeting notes and what’s the action items. Okay, I mean you were there. You were listening. You were taking notes like.

Brandon Jordan: Yup.

Kiva Slade: They could do that, and then your team can go pull that, and that becomes your, you know, goes into your project management tool. We don’t need a human to read through the transcript like it was already done for us. So it’s starting to figure out how we can use this in a way that helps us.

Brandon Jordan: That’s right? Yep.

Kiva Slade: Makes us better, makes us more efficient because the reality is, again, we have an economy that’s kind of rare. So we all need to figure out ways. How can we be more efficient? And if it’s utilizing AI to do that low-level heavy lifting. Let it do those things. And then we take over with the human element. So yeah, it’s one of those that if you’re feeling that, and I don’t know, get over it, dive in, and figure it out. Like, this is the one you’re just going to need to jump into the deep end of the pool.

And figure it out, yeah, okay, what’s that.

CTM Peter: All right, my friend. I got a question for you. So 2024 is right around the corner, people are starting to get ready and prepare for the year. What would you say are three steps that marketers, leaders, and business owners can do to make realistic goals for the coming year?

Kiva Slade: Oh yeah, I would start with revisiting your mission, vision, and values. Like, honestly, and if you don’t have them now, I want you to start making them first. Yeah, now’s the time, like no better time than the present.

Really do that because you want to make sure your goals align with your mission, vision, and values. And if you have mission, vision, and values and haven’t shared them with your team, now is the time to do that as well. We need to have everyone on board with, “This is who we are, you know, where we’re going, and this is what we stand for.” And the more that everyone is aware of what that mission, vision, and values are, the more that, obviously, you have people who are committed, connected to that, who believe in it. They’re going to show up better. So revisit that.

Brandon Jordan: Yeah, yeah.

Kiva Slade: Before making any goals, all right, and then make sure any goals you do make align with that mission, vision, and values. And again, it’s time if you haven’t looked at it lately, it might need a little tweak and a little tune-up. Go ahead and put that time in now to do that.

Brandon Jordan: If.

Kiva Slade: Evaluate what worked, look at the data, be objective. You know, sometimes we want to just look at, “Hey, we made a profit. Everything was going well. Okay, let’s dive a little deeper.” You know, we did well, how did the team feel through this process? Okay, was everyone burnt out, ready to quit? Okay, then if they were, we might want to adjust what this “well” is defined as because we might not have a team next year, okay, if we keep going at this rate. Are there things that we need to change? So looking at what went well.

How did we feel in delivering or doing in all of the pieces that? So, you know, go with that, and is that how we want to feel in the future? Okay, so we are now, um, in October. When we look at ourselves next year at this time, how do we want to feel?

Brandon Jordan: Right? Where e.

Kiva Slade: Ah, what do we want to have accomplished but also again, how do we want to feel in the accomplishing of that. Um, so I think that that’s really important. Um, don’t be afraid to tweak and trash, you know, like, so eat what needs tweaking, but there’s some stuff that we need to trash again. Maybe it’s some, let’s bring in some AI to do some low-level stuff, and we use our human intellect for a much higher task. Whatever that is, whether, if stuff’s not serving you as the marketer or as the business owner, as the leader. It’s not serving the team. It’s not serving the business. It’s not serving your clients.

Brandon Jordan: Beautiful.

Brandon Jordan: Yeah, if let it go, but.

Kiva Slade: Let it go, is that frozen. Let it go, okay, and so we need to be willing to do that. And I think sometimes we hold on to things too long because we’re either afraid of what was going to happen if we don’t hit that goal or we’re afraid of something else. Sometimes you have to let it go because it’s what’s holding you down. And I know you asked for 3, but a fourth, um, you know, you have to plan but hold it loosely. We have learned anything over the last few years, be ready for the pivot, you know, and how.

Brandon Jordan: I like it, if we love it. No, we’re loving it.

CTM Peter: Um.

CTM Peter: Oh yeah.

Brandon Jordan: woof.

Kiva Slade: Have your good. You’re better and your best. Like now is the time we got like a, we got plan B, we got plan C, some of us have plan F, you know, G, and we’re working down the alphabet because that’s the kind of, just reality we live in now.

And so we want to make those realistic plans, and we want to look at what we’ve done historically to make some predictions on where we’re going in the future. But we also want to hold it all very loosely because it can all change.

Can change and can change quickly, but we want to be ready for that change that comes with it. So yeah, but really starting with that mission, vision, and values because if stuff’s not aligned. It really doesn’t matter. I think what your goals are going to be. You may hit them great. But. How you hit them is probably

Brandon Jordan: You know, whether it’s your product, you know what that result was or whether how you treat them, how you manage them, people. Never forget how you made them feel, so that’s a great summary. You know, whether it’s the authenticity, right? You know, using AI to free up your employee’s time to focus on more important tasks. I think you hit the nail right on the head.

Kiva Slade: Yeah, I love your summary of it. You’re like the king of summarizing.

Brandon Jordan: Definitely appreciate that. So yeah, this has been awesome. Yeah, you have to summarize it, yeah, because as I’m listening, right? You know, the reason we do this podcast is, it’s not to just talk about food, which I love talking about food, but no, we want to get something. We want our audience to understand these trends and what’s important from someone who’s in the field, who’s doing the work, has done the work, and has a proven track record of success. So we definitely appreciate you imparting your wisdom upon us.

Kiva Slade: And figure it out, yeah, okay, what’s that.

Brandon Jordan: With that being said, I have 2 questions. I have one here, but I have an extra question. So normally, we like to end the podcast with, “What do you want to plug?” So before you go there, because I do want to end there, you have so many amazing things going on, and I want people to connect with you, whether it’s on LinkedIn or directly through your company’s website. But before I go there, you’ve spent a significant amount of time in the DMV area, right? And we’ve touched on the crabcake conversation, right? So you, sorry, Peter, sorry, I just have to know the best crabcake you’ve had in Maryland or surrounding areas.

Kiva Slade: Honestly, the best crabcakes that I’ve ever had, I made. I’m just going to be real with you. It was a combination of lump and backfin and homemade, okay, homemade. Oh yes.

Brandon Jordan: Yeah, like honestly, the best ones with stone-ground mustard because I like it to have a little spicy kick to it. Yeah, so that’s the best ones. But if I had to choose a second, oh, goodness.

CTM Peter: Oh, stone-ground mustard. Okay, all right, I’m writing that down. Okay, always giving this extra. I love it.

Kiva Slade: If I had to choose a second, oh, goodness. I actually want to say back in the day, Phillips down at the harbor, like, I mean, I know it’s not there anymore, but back in the day. Yeah, you can still order them. But I think back in the…

Brandon Jordan: Even.

CTM Peter: Um.

Brandon Jordan: Okay, oh, okay, yeah, Phillips is a classic. Yeah, I think you can still order them. Yeah, yeah.

Kiva Slade: Day, they actually had, and when I say that, I’m like the early ’90s, they had really great crabcakes that were really good, so that would probably be my second choice. Homemade just beat.

Brandon Jordan: Okay, yeah, okay, okay, your second, but homemade is the way to go for you? Okay, yeah, yeah, that’s right, that’s right.

Kiva Slade: All of the other zeno. You don’t, you know exactly what you put in it. It’s seasoned the way that you want it, and you’ve cooked it the way that you want it. You know, yes, and it’s the right level of brownness to what you want. There’s been.

Brandon Jordan: That’s right, that’s right. Yeah, the way you want it, whether you want to fry it or broil it. Yeah, that’s awesome. Yes, yes, yes, yes, yes.

Kiva Slade: About food and its level of doneness, which indicates whether or not it’s done or not. So yeah, that’s, yeah.

Brandon Jordan: Yeah, ah, good answer, and answer all. I’m gonna shift gears now. Anything that you want to plug? Just, you know, whether it comes to your business, any projects, anything, you know, upcoming for next year, anything that you want to tell the audience about.

CTM Peter: Any clear crabcake recipes maybe are.

Kiva Slade: Yeah, well, I know I’m a huge fan of broiling. Okay, I will say that. I think in terms of…

Brandon Jordan: Oh yeah, yeah, you too, likewise, likewise. Yes.

Kiva Slade: Anything to plug. Let’s see here. For those that are obviously interested, I am, you know, I’m a naturally a strategic thinker. So my strategy intensives are open and available if anyone is looking. We get together for two 90-minute calls and really map out your next three months and beyond, and there’s a lot of value that’s packed into that. And I think the next thing would be, no shade again to the men. But for the women who might be listening, yeah, I am a co-author in a book called “Mission Possible,” and it’s really geared toward women entrepreneurs who are looking to get started. It covers not only data but marketing, branding, public speaking, and all of the different things that need to be considered when taking that leap and basically just starting to bet on yourself when it comes to entrepreneurship. So it’s called “Mission Possible,” and I know that my PR lady would be mad because I don’t have a copy next to me to hold it up. She’ll have to get over it. But yeah, but it’s available on Amazon, and…

Brandon Jordan: Just, you have the book. Ah, yeah, okay, nice.

CTM Peter: Ah, yeah.

Kiva Slade: It’s really just, again, it’s really designed to take women through that entire process of what it looks like to jump into that entrepreneurial fray. Okay, “Mission Possible.” Yeah, yeah.

CTM Peter: That’s called “Mission Possible,” correct? Cool.

Brandon Jordan: “Mission Possible.” Awesome! Well, thank you. Yeah, that’s awesome. In terms of any like socials or is there any information that you want to put out? If people want to maybe follow you or follow your business.

Kiva Slade: You know.

Brandon Jordan: Where can you be found on the socials? Okay, nice, nice. Okay, me, okay, is it okay?

Kiva Slade: You can find me on LinkedIn. That’s where I hang out the most, and yeah, I’ve I broke up with Instagram, so we’re, because you can find me on LinkedIn. That’s the best place to locate me, and my business is on there as well as my business. My business page, company page, whatever they call them nowadays. Yeah.

Brandon Jordan: Yeah, yeah, yeah, yeah, awesome. So, LinkedIn, for those interested in connecting with Kiva, you can find her on LinkedIn. I’m sure she’d be happy to connect and check out that website as well. I had a chance to check it out. Very awesome website. And definitely look forward to continuing to connect. Yeah, definitely. Yes, yes, yes. Yeah, well, that’s it. That’s it. That’s all I have. This has been awesome.

Kiva Slade: Yeah, definitely. I’m so excited to chat with you guys, and I mean, you both are the best. So this has been great. Yay! That’s awesome.

CTM Peter: Thank you, Kiva. It’s been a wonderful conversation on our side too.

Brandon Jordan: We learned a new crabcake recipe. We got some great advice for 2024, and like I said, it’s been really fun. We look forward to connecting again. Yeah, that’s all we have. Thanks, Kiva. Appreciate it. Awesome. Take care.

Kiva Slade: Awesome! Thanks so much, guys. You do.

CTM Peter: Thanks, Kiva. Have a good rest of your day.