Best of 2023 CTM Resources: Check Out the Most Popular

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As 2023 comes to a close, we took a moment to look back at the best of 2023 and see what content and resources readers found most valuable this year. Keep reading to see our best blogs, guides, and other resources in 2023, along with product and feature updates and company culture highlights. Let’s see what was most popular at CallTrackingMetrics in 2023!

Top 5 Most Popular Blogs

Content is king! (As they say.) Our marketing team at CallTrackingMetrics is dedicated to producing valuable, customer-centric content so you get the latest on marketing attribution, automation, and AI advances and technologies. Here are the top five most popular blogs from 2023 that readers couldn’t get enough of:

1. The New Google Analytics and How to Set Up Events in GA4
2. How to Use ChatGPT for Marketing and Sales
3. How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics
4. What is Dynamic Number Insertion?
5. Revenue Measurement with GA4 eCommerce Tracking

Our 5 Most-Watched Videos

A picture is worth a thousand words! At CTM, we understand how videos can make learning and understanding complex subject matter, like software and technology, a little easier. That’s why our video team is always working to bring the best videos to you to guide you through our software’s nooks and crannies and keep you updated on industry trends. Watch these videos to get a better understanding of what call tracking can do for your business.

Here are our five most-watched videos from 2023:

1. Automate Customer Insights from Calls with AskAI powered by ChatGPT
2. How to GA4: View Your Call Event and Session Data
3. How to GA4: Sending Call Conversions to Google Analytics 4
4. How to Track Calls in GA4
5. 5 Ways to Use AskAI in Sales and Marketing

Most-Read Case Studies

We love sharing the stories of our customers (and theirs) who have found a solution and success with CallTrackingMetrics. From call centers to agencies, from behavioral health institutions to home services, our customers are eager to share their business and marketing wins!

Here are our five most-read case studies of 2023:

1. How10xfive Increased Their Call Center Answer Rate by 20%
2. Discovery Institute and CTM: How an Award-Winning Addiction Treatment Center Uses CallTrackingMetrics
3. StackMatix, Tutor Doctor, and CTM
4. How Call Tracking Transformed our Digital Marketing Agency
5. Call Tracking and Marketing Attribution Win Big in the Home Services Industry

Top 4 Downloaded Resources 

Resources, like guides, eBooks, whitepapers, infographics, and more, can deliver a deeper level of insight into problems and solutions consumers are facing. At CTM, we aim to develop the resources that will provide the most value for you, our readers and customers. Now it’s your turn to download our most popular resources of 2023!

1. The Complete Guide to GA4 for Marketing and Reporting
2. Everything You Should be Doing Before Call Tracking
3. The Modern Keyword Research Playbook
4. Uncovering Hidden Revenue without Increasing Spend

Our #1 Most Popular Video

Video recordings of our Smart Route podcast interviews are popular here at CTM. Like other types of content, these videos can provide deeper insight into topics that matter. We love getting subject matter experts from all over to chat about industry hot topics, trends, and best practices.  Here is our most popular video from 2023:

 What We Get Wrong About Google Ads Analytics and AI 

Keep your eyes open for more great conversations with our subject matter experts in 2024!

Most Popular Feature Updates, Improvements, and Integrations 

CallTrackingMetrics is always looking for ways to make life easier for our customers. That’s one reason why there are regular product updates during the year. Here are some of our most noteworthy updates of 2023:

1. AskAI – Our AI-powered tool instantly summarizes the most important insights from calls, chats, texts, and now even Zoom meetings.
2. ChatAI – Taking our AI capabilities a step further, ChatAI is a chatbot that can support customers and agents around the clock by finding resources, chatting with potential customers, answering FAQs, and transferring callers to a live agent at the right time.
3. Zoom Integration Update – Our new and improved Zoom integration lets you track data from any Zoom meeting right alongside calls, texts, and chats. Anything you can do with a call, you can now do with Zoom too.
4. LeadReactor – Take lead automation to a new level with LeadReactor! This tool calls in the background and only connects to an agent when someone answers to eliminate agents wasting hours listening to ‘dead air’.
5. Overhauled A2P experience in the Trust Center – Our teams knew what a challenge the Trust Center registration process is, so they’ve made it easier to get registered and up and running for full compliance.
6. GA4 Full Adoption – After introducing the GA4 integration into our platform early on, we’ve enhanced and updated throughout the year to deliver the most comprehensive GA4 integrated call tracking platform.

Most Popular Social Posts 

We love connecting with our partners, customers, their customers, and industry friends on social media. It’s also our favorite place to showcase some of our best blogs and resources. Our social channels also help shed more on our company, culture–and, of course, our award-winning software! 

1. Most shares: Welcome AskAI to the party
2. Most interactions: Instagram t-shirt giveaway
3. Most clicks: Discovery institute case study 
4. Most impressions: Days End Farm Volunteering

Our Top 5 Smart Route Podcasts

The Smart Route Podcast completed its third year of production in 2023! We were thrilled to have amazing guests, relevant topics, and deep industry collaborations. This fall, our podcast welcomed two new hosts; Brandon Jordan and Peter Bacon who have been taking it to a whole new level! Check out our most-listened-to podcasts in 2023:

1. Is AI Going to Steal Your Job?
2. The Rise of SaaS Marketplaces
3. AI, Your Phone Calls, and Conversation Intelligence
4. Goodbye SEO! Rank and Convert Everywhere with DMO
5. What We Got Wrong About Google Ads, Analytics, and AI

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5 of Our Most Noteworthy Highlights of 2023

There’s a lot that goes on behind the scenes here at CallTrackingMetrics. We are always engaging, collaborating, and challenging ourselves to find ways to deliver more value to our customers. Here are some behind-the-scene highlights of 2023:

1. Back to In-person Events in Full Force

While we weren’t completely back to in-person events in 2022, this year brought a wave of attendance at some top-notch conferences and events. From Inbound in Boston to LeadsCon in Minnesota, CallTrackingMetrics’ employees were back at live events in full force for inspiration, learning, and networking in 2023. Here’s some of the highlights:

• NAATP Conference
• MnSearch Summit
• eduWeb Summit
• Contact IO
• DigiMarCon

We have big plans for 2024. Stay tuned to see where we’ll be next year!

2. CTMmy Winners

As mentioned, our Core Values are at the center of everything we do at CTM. In fact, they’re so important to us that each year we celebrate them by honoring those employees who have demonstrated one of the core values the most. Let’s hear it for our 2023 CTMmy Winners: 

• Brian Barranger
• Megan Denton
• Andrew Carpenter

Who will win in 2024??

3. People and Culture Highlights

CallTrackingMetrics prides itself on employing the best of the best. Our team members are not only subject matter experts but also have values that align with ours here at CTM. For this reason, (amongst others), in 2023 we were recognized for the third year in a row by Inc. 500 for Best Workplaces. Here are some of our highlights from 2023:

• Retention Rate: 101.27%
• Voluntary Turnover Rate: 0.96%
• Internal Promotions: 31.58% of team members were promoted
• Diversity and Inclusion: 38% of our team members are women and 26% of the team identifies as a minority 

4. Community Outreach and Social Justice Committee 

At CTM we have a very active and robust Community Outreach and Social Justice Committee. This group is dedicated to helping others in the community on a regular basis. In fact, for many of them, it’s an integral part of their lives. One of the perks of being a CTM employee is VTO time. This time off allowance enables employees to take time during the week to engage with coworkers and other community members and help those who are less fortunate.

We’re proud of how much good our team did in 2023 and here are a few of the highlights: 

• Over 140 VTO hours used by August 2023
• $525 in Donation Matching
• IT drive donation with proceeds over $6,000 benefiting Black Girls Code

5. CTM’ers Out and About

This year you could find CTM employees (often joined by family members) in various places volunteering and doing their part to advance their communities. Here are some highlights of 2023:

• Anne Arundel County Food Bank and the Maryland Food Bank volunteering in June and food drive in November
• Days End Horse Farm in August
• Operation Backpack in September
• Santas Helpers and The ARC in December

What’s in Store for 2024? At CTM, we have a few surprises in store for the new year so stay tuned to learn more. Learn more about call tracking or CallTrackingMetrics’ company culture.