Identify Exactly Which Campaigns Drive Revenue
Track and attribute all online and offline leads, across multiple platforms, to confidently prove ROI and increase conversions
What is Call Tracking?
Go Beyond the Phone Call
Traditional call tracking uses unique phone numbers to tie phone calls to the ads driving them. Modern call tracking software connects any conversation–phone, text, chat, or form–back to its online or offline advertising source. From a Google Ads campaign to a billboard ad, call tracking lets you see exactly which campaigns, ads, and keywords motivated customers to reach out.
Use call tracking to:
- Get a full picture of your conversions
- Prove return on investment (ROI)
- Optimize campaigns and increase conversions
- Allocate advertising spend accurately
- Generate more revenue
Optimize Your Insights
Unearth detailed insights into online and offline customer behaviors to effectively target your highest-value conversions. By analyzing customer interactions, you can tailor your marketing strategies for maximum impact.
Engage Your Audience
Use the insights gained from call tracking to deliver personalized communications that resonate with your audience. Create meaningful touchpoints to effectively close leads and foster customer loyalty.
Analyze
Eliminate the guesswork from your campaign optimizations. Closed-loop attribution connects your efforts to real revenue and confidently proves ROI on all your marketing channels.
How Does Call Tracking Work?
Call tracking is powered by dynamic number insertion to connect online activity to an offline conversation.
Accurate Attribution through Dynamic Number Insertion (DNI)
The core element of online call tracking, DNI uses a short line of code to automatically switch phone numbers on a website to match the user’s source, geographic location, or other custom trigger. It’s not quite magic, but when you see all the data it unlocks you’ll think it might be.
Enhancing Every Google Touchpoint
We know the importance of Google to marketers, so we’ve built CallTrackingMetrics to work seamlessly with all things Google. Sync conversions to Google Ads, events to Google Analytics and get closed-loop attribution and full visibility into all your Google campaigns.
Tools to Meet Your Audience Where They Are
Call tracking is no longer limited to calls. Get a complete marketing attribution picture of all your communication sources including chat, text, and forms. With full pipeline visibility, you can see every touchpoint on the customer’s journey and make meaningful, data-backed decisions.
There’s Strength in Numbers
Phone numbers facilitate attribution for all your marketing efforts in CallTrackingMetrics and because these numbers are a highly visible part of your brand, we offer options to meet every need including toll-free, local, and vanity numbers in more than 80 countries.
Powerful Analysis at a Glance
Advertising attribution is just the beginning of the insights you can draw from CallTrackingMetrics. We layer on advanced conversation analytics and real-time reporting so you can make strategic, data-backed decisions to increase conversions and easily report on your full performance. Flexible filtering, automation, and customization options put you in control of your data.
Here’s What Our Customers Are Saying 
Features Powered by Call Tracking Data
Fully utilize your call data with these additional features
Conversation Intelligence
Listen to call recordings, read call transcriptions, or let AI do the hard work for you.
FormReactor
Instantly track and engage with leads generated by form submissions.
Lead Routing
Create routing options for quick follow up, greater personalization, and ultimately better conversations.
Share Valuable Insight and Data
Turnkey integrations make it easy to sync data between platforms
