Categories

CTM Blog

CTM Blog

Discover content at the intersection of marketing, customer experience, and sales. The CTM Blog delivers insights for digital marketing professionals, business owners, and CX leaders on how to build a better workforce, optimize your communications, and generate more revenue from ad campaigns.

Analytics, Lead Management

What is Conversation Intelligence?
by CallTrackingMetrics
And why it matters for maximum sales.
Marketing, Analytics, Strategy
Google Call Conversions by the Numbers
by Chris Todd
Analytics
What Call Tracking Data Should I Use to Track Conversion Metrics?
by CallTrackingMetrics
Team Performance, Announcements
Introducing the V2 Softphone: A Smarter, Faster Call Experience
by Andrew Clark
Marketing, Analytics, Guides
6 Ways to Use First-Party Call Tracking Data to Prove You’re Crushing It
by Chris Todd

Smart Route Podcast

Strategy, Smart Route Podcast
No More Traditional PR! How to Build Your Brand in the Digital Age
Strategy, Smart Route Podcast
Why Diverse C-Suites Make (A Lot) More Money

Resources

Marketing, Attribution, Case Studies
How CallTrackingMetrics Helped Southeastern Recovery Center Streamline Its Marketing and Admissions Process
Marketing, Resources, Guides
It’s Time to Rethink Marketing’s Reliance on Email

Announcements

Press
20 Game-Changing Ways Devs Can Use GenAI For Coding [Forbes Technology Council Repost]
Press
Data-Driven Creativity: Striking the Perfect Marketing Balance with CallTracking Metrics [Marketer of the Month Podcast] A New Era for CallTrackingMetrics: Revolutionizing Business Connections