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CTM Blog

Sales & Service
Communications
How to Get a Memorable Number for Texting Customers
Explore the benefits of short codes versus vanity numbers and how you can start using them today for text messaging.
by CallTrackingMetrics
Communications
What You Need to Know About STIR/SHAKEN
For many Americans, it’s not uncommon to receive a few—or more—phone calls a day from numbers you don’t recognize, which more often than not turn out to be spam. But with new regulations soon to be implemented by the FCC, this may change. Read on to learn more about the call authentication method known as STIR/SHAKEN and how it may impact the call tracking industry in the coming months.
by CallTrackingMetrics
Communications
Answers to Our Most Commonly Asked Questions about Spam
Dealing with spam calls at your business? Read for helpful tips to combat spam, whether you're fielding robocalls or your tracking number is seen as spam.
by CallTrackingMetrics
Communications, Guides
Build Your Omnichannel Communications Strategy
Discover the benefits and challenges of adopting an omnichannel communications strategy and the power of unifying messaging to create a seamless customer experience.
by CallTrackingMetrics
Communications
Why You Should Adopt an Omnichannel Communications Strategy
Empower customers to contact you across different methods seamlessly by adopting an effective omnichannel communications strategy.
by CallTrackingMetrics
Lead Management, Communications
How to Source Hold Music
There are several online sources you can use that make it easy to browse, license, and download audio files for hold music.
by Frances Miller
Team Performance, Communications
The Human Element: Implementing Personalized Communication
Explore ways to personalize your automated communications so they still sound like a human being, rather than a computer.
by CallTrackingMetrics
Attribution, Communications
Convert Leads Quickly: FormReactor® is a Digital Marketer’s Secret Weapon
Start tracking and automating instant communications with your customers through our native online form tool FormReactor.
by CallTrackingMetrics
Communications
Short Codes 101: Elevate Your Call Tracking Game
Chances are, you've received an automated text message from a very short number—only 5 or 6 digits long. It might…
by CallTrackingMetrics