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Smart Route Podcast, Smart Route Podcast

The YouTube Strategy & Storytelling Behind Amica Insurance’s Viral Campaigns

How can creative digital campaigns drive brand awareness while cutting through industry noise in today’s competitive landscape? In this episode of the Smart Route podcast, host Andrew Clark sits down with Jeff Eisenfeld, Director of Search at Media by Mother, to discuss his dynamic career and innovative approach to digital marketing. Jeff shares his journey...
by Andrew Clark
Smart Route Podcast, Smart Route Podcast
A CEO’s Balancing Act: Human Connection & AI
How do you balance leveraging AI in your work and maintaining authentic human connection as a marketer in 2025?  Whether…
by Hannah Hanover