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CTM Blog

Resources
Case Studies
Stackmatix, Tutor Doctor, and CTM: Closing Attribution Gaps and Aligning Teams
Stackmatix is a leading startup growth partner that scales clients' businesses efficiently and is a four-and-a-half-year agency partner of CallTrackingMetrics.…
by CallTrackingMetrics
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd
CTM Culture, Guides
Snow More Forms! Our Winter Gift to You (& Girls Who Code) 
CallTrackingMetrics is giving you more this winter by unlocking the gates to our valuable marketing and call tracking resources with…
by CallTrackingMetrics
Guides
[Report] The State of Data-Driven Marketing
Survey results from hundreds of marketing professionals on their approach to data, roadblocks, and what's next for marketing data.
by CallTrackingMetrics
Guides
The Modern Keyword Research Playbook
Keywords are vital to driving organic traffic to your website. Keyword research done correctly is the key to driving the right traffic and doing it consistently.
by CallTrackingMetrics
Attribution, Strategy, Case Studies
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
by CallTrackingMetrics
Analytics, Guides
How Call Tracking Data Helps Solve Sales-Marketing Misalignment
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
by Chris Todd
Communications, Case Studies
Finding Business Success with CTM’s Text Messaging Software
Michael Barnett never planned on starting a white label business on CTM's software. A year later, it's one of his fastest-growing companies. Its best-selling feature? Text messaging.
by CallTrackingMetrics
Analytics, Guides
Leveraging First Party Data in a Cookieless World
With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.
by Chris Todd