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CTM Blog

Marketing
Strategy, Communications

Phone Numbers for Marketing (Everything You Need to Know)

Vanity numbers for business and other marketing phone numbers connect you with prospects and customers at their convenience, enhancing engagement and accessibility.
by CallTrackingMetrics
Attribution, Strategy
Why Speed Matters: 3 Tools Home Service Companies Can Use to Win More Business
In the world of home services, seconds can make or break a sale. A homeowner finds a leak under their…
by Andrew Clark
Strategy
Drive More High-Quality Calls with Advanced PPC Strategies for Home Services
This article helps experienced advertisers take their Google Ads and Meta Ads results to the next level.
by Andrew Clark
Strategy
Franchise Marketing: 5 Tips to Crush It
Franchise marketing is essential to stay competitive and grow your customer base. Whether home services, food services, or any other…
by CallTrackingMetrics
Attribution, Strategy
Yes, You Can Use a Call Tracking Number on a Google Business Profile. Here’s How.
SEO experts everywhere agree that creating a Google Business Profile page is one of the first steps to a location…
by Frances Miller
Strategy, Communications
Crafting Cold Email Subject Lines Inspired by AI-Analyzed Customer Conversations
See how AI analyzes customer conversations to craft compelling cold email subject lines that grab attention, speak to needs, and improve engagement rates.
by CallTrackingMetrics
Attribution, Analytics, Strategy
Ringing Up ROI: Mastering Offline Attribution and Call Tracking
Unlock the power of phone calls in marketing. Learn offline attribution strategies, call tracking techniques, and how to boost ROI in the digital age.
by Andrew Clark
Marketing, Analytics, Strategy
Google Call Conversions by the Numbers
A deep dive into how over 2,000 customers are defining the key events and conversions they’re sending into Google Ads and Analytics.
by Chris Todd
Marketing, Attribution, Analytics, Strategy
Google Shakes Up Business Profiles: Call and Chat Reporting Going Away
Google is discontinuing call and chat history for Business profiles by July 2024, prompting businesses to seek alternative tools for lead interaction and marketing enhancement.
by Andrew Clark
Strategy, Smart Route Podcast
No More Traditional PR! How to Build Your Brand in the Digital Age
Build a successful brand in the digital age with expert insights from BLASTmedia President Lindsey Groepper.
by CallTrackingMetrics