Categories

CTM Blog

Marketing
Attribution
Why is Marketing Attribution Important in Behavioral Healthcare? 
Marketing attribution helps behavioral healthcare organizations fine-tune messages and connect with prospective patients faster.
by CallTrackingMetrics
Attribution
Dynamic Call Tracking and Marketing Attribution 
Dynamic call tracking used with other types of marketing attribution closes data gaps for full visibility.
by CallTrackingMetrics
Marketing
Benefits of Marketing Automation: The Ultimate Guide 
Read on to see what the benefits of marketing automation can do for your team, organization, and–bottom line.
by CallTrackingMetrics
Analytics, Team Performance
How to use ChatGPT for Marketing and Sales
AI is rapidly becoming more accessible. Get some inspiration on how to use ChatGPT for marketing, sales, or for personal productivity.
by Chris Todd
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd
Marketing
That’s a Wrap! Best of 2022 Blogs, Webinars, and Resources
Read Time Four Minutes As 2022 comes to a close, we wanted to take a moment to say thank you…
by CallTrackingMetrics
Analytics
Revenue Measurement with GA4 eCommerce Tracking
Learn how to set up and analyze eCommerce tracking in GA4 to access the data necessary to connect your marketing efforts to revenue driving engagements.
by Chris Todd
Attribution, Analytics
How To Showcase ROI from Call Tracking With Marketing Dashboards
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
by CallTrackingMetrics
Strategy
SMS Marketing 101: How to Use Texting for More Leads
SMS marketing or text message marketing is one of the best ways to reach your audience.  Today, 97% of American…
by CallTrackingMetrics