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Marketing
Strategy
6 Examples of Conversational AI Tools
Read Time: 4 minutes It’s nearly impossible not to hear or read something about artificial intelligence (AI) these days. With…
by CallTrackingMetrics
Attribution
Last-touch Attribution: Get the Scoop
Last-touch attribution is a type of marketing attribution that connects a conversion to the last place your customer engaged with…
by CallTrackingMetrics
Marketing, Strategy
5 Reasons Your SEO Strategy Isn’t Complete Without Call Tracking
Call tracking might not be the first place you look for SEO, but it shouldn’t be ignored either. Use call tracking to complete your advanced SEO strategy.
by Chris Todd
Strategy
What is Conversational AI? The Ultimate Guide
Read time 12 minutes Table of Contents:  Introduction Section 1: What Is Conversational Artificial Intelligence? (& Why Does it Matter?)…
by CallTrackingMetrics
Marketing, Strategy
AI in Digital Marketing: 5 Key Benefits
Read Time 5 Minutes It’s no secret that artificial intelligence (AI) is changing the way teams operate, especially digital marketing…
by CallTrackingMetrics
Marketing, Strategy
Marketing Automation for Agencies: Top 5 Benefits
Read Time 4 minutes There are many types of tools that perform marketing automation for agencies. From HubSpot and Constant…
by CallTrackingMetrics
Attribution
First-Touch Attribution: Does It Still Matter?
What is First-touch Attribution?  First-touch attribution is a type of marketing attribution. Marketing attribution tracks and connects customer actions to…
by CallTrackingMetrics
Strategy
AI and Conversation Intelligence for Behavioral Healthcare 
AI-powered conversation intelligence for behavioral healthcare gives teams insight so you can deliver exceptional customer experiences and save resources.
by CallTrackingMetrics
Attribution
Benefits of Marketing Attribution: The Ultimate Guide  
Marketing attribution is an integral part of making strategic, data-backed marketing decisions.
by CallTrackingMetrics