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CTM Blog

Marketing
Marketing, Resources, Guides
It’s Time to Rethink Marketing’s Reliance on Email
You don't need to break up with email forever, but we do think it's time to start seeing other channels. We'd like to introduce you to our friend, the phone number.
by Chris Todd
Strategy, Smart Route Podcast
No More Traditional PR! How to Build Your Brand in the Digital Age
Build a successful brand in the digital age with expert insights from BLASTmedia President Lindsey Groepper.
by CallTrackingMetrics
Strategy, Communications
Phone Numbers for Marketing (Everything You Need to Know)
Vanity numbers for business and other marketing phone numbers connect you with prospects and customers at their convenience, enhancing engagement and accessibility.
by CallTrackingMetrics
Marketing, Analytics, Guides
6 Ways to Use First-Party Call Tracking Data to Prove You’re Crushing It
[Dynamic Infographic] Learn how to participate in something we like to call data-driven bragging
by Chris Todd
Strategy, Smart Route Podcast
More Leads, Better Data: AI For Lead Generation (Part 2)
Use AI in your lead generation strategy to attract quality leads, create magnetic content, and streamline your lead gen processes.
by CallTrackingMetrics
Strategy, Smart Route Podcast
More Leads, Better Data: AI For Lead Generation
Do you want more leads? Better data? A shortcut to great content? Find out why embracing AI technology in your lead generation strategy will benefit your business for years to come.
by CallTrackingMetrics
Strategy
Vanity Numbers for Business | Your Guide to Vanity Numbers, Toll-Free Numbers, and Short Codes
Vanity numbers for business help you make sales, boost brand recognition, and set you apart from your competitors.
by CallTrackingMetrics
Strategy
Lead Automation: Supercharge Your Home Services Sales Pipeline
Every spring home services businesses have their phones ringing off the hooks. Without the right lead automation platform, many of these leads will slip through the cracks--or go to a competitor.
by CallTrackingMetrics
Strategy, Smart Route Podcast
Why Diverse C-Suites Make (A Lot) More Money
Did you know diverse leadership makes companies up to 30% more profitable? Learn why it pays to hire and promote diversely with Dr. V Boykin.
by CallTrackingMetrics