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Why should I use a separate call tracking platform when Google Ads offers call forwarding?
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?
Does a good call tracking software need custom fields?
Custom fields are definitely an important component of our call tracking software, as they allow our platform to be truly customizable.
How does call tracking software fit into an overall digital marketing strategy?
If you're able to set up a thoughtful relationship between your call tracking software and overall digital marketing strategy, you will be rewarded with a ROI that will likely bring a smile to your face.
Is Your Marketing Platform Really Intelligent?
What’s the difference between AI and IA, and why does it matter?
What are some creative ways that content marketers can make use of call tracking technology?
Digital marketers can use call tracking to attribute conversions back to their PPC ads; but what about content marketers?
How important is call tracking in the world of digital marketing?
We find that digital marketing agencies are particularly well-served by our platform. They're able to pick and choose from a robust feature set that supports their business model extremely well. Jason Smith, a senior member of our sales team, has spent the last few years helping digital marketers get the most out of CallTrackingMetrics.
Does call tracking & dynamic number insertion negatively impact SEO?
Overall, using call tracking software should have little impact on the overall SEO of a website and online business presence.
How Call Tracking and Text Messaging Can Lead to More Cost-Effective Client Engagement
Law firms regularly under-spend on marketing compared to other industries. Even if you’re lacking a robust budget brimming with easy-to-attribute channels, there are still ways to maximize your marketing spend and drive leads.
Shopify Meets Call Tracking: Has Omni-Channel Finally Arrived?
With an omni-channel-focused call intelligence platform, retailers now have access to complete order history and other crucial caller data instantly.