Categories

CTM Blog

Marketing
Attribution, Strategy
Does call tracking & dynamic number insertion negatively impact SEO?
Overall, using call tracking software should have little impact on the overall SEO of a website and online business presence.
by CallTrackingMetrics
Strategy, Communications
How Call Tracking and Text Messaging Can Lead to More Cost-Effective Client Engagement 
Law firms regularly under-spend on marketing compared to other industries. Even if you’re lacking a robust budget brimming with easy-to-attribute channels, there are still ways to maximize your marketing spend and drive leads.
by CallTrackingMetrics
Strategy
Shopify Meets Call Tracking: Has Omni-Channel Finally Arrived?
With an omni-channel-focused call intelligence platform, retailers now have access to complete order history and other crucial caller data instantly.
by Erika Rollins
Strategy
A Bigger Bing for Your Buck
Bing has a growing history of poaching searches from Google, starting with grabbing a serious five percent of the giant’s share back in 2012.
by Erika Rollins
Strategy
5 Tips for Texting: Getting the Most from Your SMS Marketing
To help you make the most of mobile messaging, here are our top five tips for SMS marketing success.
by Erika Rollins
Strategy, Lead Management
6 Tips for Lead Managers to Optimize Your Sales Pipeline
Lead managers in the know use AI-powered tools to engage in the most effective lead management.
by Erika Rollins
Attribution, Strategy
Digital Marketing Attribution: Helping Agencies to Differentiate Themselves
Marketing, PR, and ad agencies know how to differentiate—it’s what they do. Here are four ways that agencies can set themselves apart this year.
by Erika Rollins
Strategy
The Case for Online Marketing for Law Firms: 5 ways to start generating digital leads
Staying competitive means embracing digital marketing, but not all industries are adopting the tools of the new millennium at the same pace.
by Erika Rollins
Analytics, Lead Management
5 Creative Uses for the Keyword Spotting Tool
One of the features that I find exciting, and most of our customers aren’t aware of, is our Keyword Spotting tool.
by Jessica Michaels