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CTM Blog

Marketing
Attribution, Strategy, Case Studies
How can call tracking technology be used in the addiction treatment industry?
Call tracking can help providers scale, invest wisely, and deliver high quality care.
by CallTrackingMetrics
Strategy
7 Easy Ways to Optimize Your SEO: From Keywords to Crawlers
Consider this your go-to checklist to make sure your website's SEO is in healthy shape.
by CallTrackingMetrics
Strategy
4 Questions to Ask When Determining Your Paid Search (PPC) Budget
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
by CallTrackingMetrics
Attribution
Discover How You Can Eliminate the Conversion Blind Spot
Watch our webinar to learn more about how you can attribute your phone calls to increase conversions and improve your advertising campaigns.
by CallTrackingMetrics
Strategy
Why Location Based Search Matters More Than Ever
Explore the explosive rise of location based search in recent years and and how to optimize your business for successful search results.
by CallTrackingMetrics
Attribution
Visualize Your Call and Visitor Data in Google Data Studio
Start building beautiful, dynamic reports in Google Data Studio using your CallTrackingMetrics data with our new integration.
by CallTrackingMetrics
Strategy
4 Ways to Elevate Your Lead Generation Strategy
The best lead generation campaigns combine smart assumptions in the planning stages, solid data for reporting and optimization, and clear processes.
by CallTrackingMetrics
Attribution, Strategy
Why use Google’s tCPA and How to Migrate to it
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
by CallTrackingMetrics
Analytics
6 Key Performance Indicators (KPIs) for Marketing Success
While you’re busy setting goals for this year, discover the KPIs you should consider evaluating and how to report on them in your CallTrackingMetrics account.
by CallTrackingMetrics