Categories

CTM Blog

Marketing
Analytics, Guides
A Marketer’s Guide: Build Amazing Dashboards with Looker Studio
Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.
by Chris Todd
Attribution, Strategy
Optimize Your ROI: 7 Easy Tips to Start
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend. 
by Frances Miller
Attribution, Strategy
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
by CallTrackingMetrics
Strategy
5 Tips For Creating An SEO-Optimized Website
Getting on that first page of search is essential, but it takes a bit of work to get there.
by CallTrackingMetrics
Strategy, Guides
Uncovering Hidden Revenue without Increasing Spend
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd
Strategy
How to Adapt Your Advertising Strategy During Economic Uncertainty
This past month represented one of the quickest and most drastic shifts in online behavior we’ve ever seen.
by Frances Miller
Attribution, Strategy
Tracking Calls at Your Law Firm
If you're not tracking your calls that are being generated by your campaigns, you're really missing key touch points with your clients.
by CallTrackingMetrics
Analytics, CTM Culture
How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards
Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.
by CallTrackingMetrics
Attribution
Ask an Expert: How does Google’s SameSite cookies update impact call tracking?
We chatted with our development team to learn more about the impact on your CTM tracking efforts.
by CallTrackingMetrics