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CTM Blog

Marketing
Attribution
Discover How You Can Eliminate the Conversion Blind Spot
Watch our webinar to learn more about how you can attribute your phone calls to increase conversions and improve your advertising campaigns.
by CallTrackingMetrics
Attribution
Visualize Your Call and Visitor Data in Google Data Studio
Start building beautiful, dynamic reports in Google Data Studio using your CallTrackingMetrics data with our new integration.
by CallTrackingMetrics
Attribution, Strategy
Why use Google’s tCPA and How to Migrate to it
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
by CallTrackingMetrics
Attribution, Case Studies
Practice the Best Healthcare Marketing with Data-backed Decisions
If you own your own practice, or work in the healthcare industry, you know that each phone call from a potential patient is extremely valuable.
by CallTrackingMetrics
Attribution, Strategy
Why should I use a separate call tracking platform when Google Ads offers call forwarding?
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?
by CallTrackingMetrics
Attribution, Strategy
Does a good call tracking software need custom fields?
Custom fields are definitely an important component of our call tracking software, as they allow our platform to be truly customizable.
by CallTrackingMetrics
Attribution
Is Your Marketing Platform Really Intelligent?
What’s the difference between AI and IA, and why does it matter?
by Erika Rollins
Attribution
What are some creative ways that content marketers can make use of call tracking technology?
Digital marketers can use call tracking to attribute conversions back to their PPC ads;  but what about content marketers?
by CallTrackingMetrics
Attribution
How important is call tracking in the world of digital marketing?
We find that digital marketing agencies are particularly well-served by our platform. They're able to pick and choose from a robust feature set that supports their business model extremely well. Jason Smith, a senior member of our sales team, has spent the last few years helping digital marketers get the most out of CallTrackingMetrics.
by CallTrackingMetrics