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CTM Blog

Marketing
Attribution
A Day in the Life of Senior Paid Media Manager Lisa Salvatore
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our…
by Frances Miller
Attribution, Strategy
Optimize Your ROI: 7 Easy Tips to Start
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend. 
by Frances Miller
Attribution, Strategy
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
by CallTrackingMetrics
Attribution, Strategy
Tracking Calls at Your Law Firm
If you're not tracking your calls that are being generated by your campaigns, you're really missing key touch points with your clients.
by CallTrackingMetrics
Attribution
Ask an Expert: How does Google’s SameSite cookies update impact call tracking?
We chatted with our development team to learn more about the impact on your CTM tracking efforts.
by CallTrackingMetrics
Attribution, Lead Management, Popular Features
Watch: How to Use Call Tracking to Deliver Marketing and Sales Value
Accurately report on conversions and optimize for lead quality versus volume.
by CallTrackingMetrics
Attribution, Strategy
How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
by CallTrackingMetrics
Attribution, Communications
Convert Leads Quickly: FormReactor® is a Digital Marketer’s Secret Weapon
Start tracking and automating instant communications with your customers through our native online form tool FormReactor.
by CallTrackingMetrics
Attribution, Strategy, Case Studies
How can call tracking technology be used in the addiction treatment industry?
Call tracking can help providers scale, invest wisely, and deliver high quality care.
by CallTrackingMetrics