Categories
Last-touch Attribution: Get the Scoop
Last-touch attribution is a type of marketing attribution that connects a conversion to the last place your customer engaged with…
First-Touch Attribution: Does It Still Matter?
What is First-touch Attribution? First-touch attribution is a type of marketing attribution. Marketing attribution tracks and connects customer actions to…
Benefits of Marketing Attribution: The Ultimate Guide
Marketing attribution is an integral part of making strategic, data-backed marketing decisions.
Why is Marketing Attribution Important in Behavioral Healthcare?
Marketing attribution helps behavioral healthcare organizations fine-tune messages and connect with prospective patients faster.
Dynamic Call Tracking and Marketing Attribution
Dynamic call tracking used with other types of marketing attribution closes data gaps for full visibility.
How To Showcase ROI from Call Tracking With Marketing Dashboards
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
3 Multi Touch Attribution Models
Today’s buyer’s journey is full of multiple touchpoints. From paid ads on Google and Bing to social ads and website…
How to Use Attribution Data to Make Smarter Marketing Decisions
A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
Closed-loop Attribution: Connect the Dots in Your Data
Closed-loop attribution gives you deeper insight into not only what ads are converting the most customers but also into your customers and their needs.