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CTM Blog

Company
Press
Forbes: Get to Back to Basics to Best Leverage AI
Companies must prioritize fortifying the core fundamentals of their products and services before attempting to incorporate AI enhancements.
by CallTrackingMetrics
Press
CustomerThink: When Last Touch Attribution is Advantageous
Today’s customer journeys are more intricate than those in Don Draper’s days, weaving through online and offline touchpoints. Relying solely on last-touch attribution may not suffice to grasp customer buying behaviors.
by CallTrackingMetrics
Press
Beta News Article: Move Over Google, LLMs Are Taking Over
Though Google is still the most popular search engine, new technology has emerged that could threaten its supremacy -- LLMs.
by CallTrackingMetrics
Press
Medium Article: How AI Is Disrupting Our Industry, and What We Can Do About It
Artificial Intelligence is no longer the future; it is the present. It’s reshaping landscapes, altering industries, and transforming the way we live and work. With its rapid advancement, AI is causing disruption — for better or worse — in every field imaginable.
by CallTrackingMetrics
Company, Announcements
Know Your Customer, TCPA Rule Execution & More Regulations You Need to Understand
Familiarize yourself with changes to regulations in the telecommunications industry, like Know Your Customer and the Telephone Consumer Protection Act.
by CallTrackingMetrics
Company, Press
CallTrackingMetrics Announces Official Partnership with SearchKings
Dive into CallTrackingMetrics' first "certified" partnership with SearchKings.
by CallTrackingMetrics
Announcements
CallTrackingMetrics Named Champions in Conversation Intelligence for Third Year In-a-Row
Recognized not only for the strength of our call analytics features, but for creating real value for users, who love using CallTrackingMetrics.
by Chris Todd
Press
CallTrackingMetrics Celebrates Customers and Earth Day by Supporting Baltimore Bay Restoration
Employee volunteers help bag oyster shells for Chesapeake Bay Foundation after bridge collapse
by CallTrackingMetrics
Press
Forbes Interview Featuring Laure Fisher, CallTrackingMetrics’ COO and Co-founder
by CallTrackingMetrics