A Podcast to Inspire Your Business's Path Forward
The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration.
With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.
Episodes
The YouTube Strategy & Storytelling Behind Amica Insurance’s Viral Campaigns
How can creative digital campaigns drive brand awareness while cutting through industry noise in today’s competitive landscape? In this episode of the Smart Route podcast, host Andrew Clark sits down with Jeff Eisenfeld, Director of Search at Media by Mother, to discuss his dynamic career and innovative approach to digital marketing. Jeff shares his journey…
A CEO’s Balancing Act: Human Connection & AI
How do you balance leveraging AI in your work and maintaining authentic human connection as a marketer in 2025? Whether you’re an enthusiastic adopter, a reluctant participant, or cautiously optimistic about AI’s role in your industry, Jenise Uehara has some advice. With 20 years of experience in the marketing industry and as the current CEO…
No More Traditional PR! How to Build Your Brand in the Digital Age
Build a successful brand in the digital age with expert insights from BLASTmedia President Lindsey Groepper.
More Leads, Better Data: AI For Lead Generation (Part 2)
Use AI in your lead generation strategy to attract quality leads, create magnetic content, and streamline your lead gen processes.
More Leads, Better Data: AI For Lead Generation
Do you want more leads? Better data? A shortcut to great content? Find out why embracing AI technology in your lead generation strategy will benefit your business for years to come.
