Call Tracking Metrics Features
Get more from your phone numbers.
Through unique phone numbers that you associate with each advertising campaign, you gather vital information about potential customers and the ads that are generating the most revenue.
Features
- Our instantly activated local and toll-free phone numbers make it easy to control call routing and call tracking for as many numbers as your business requires.
- Search through thousands of local and toll free numbers to find the right tracking number.
- Buy as many or as few tracking numbers as you need. You can add and remove them anytime. See pricing. We offer local tracking numbers in many countries included the US, Brazil, Canada, Australia, France, Greece, Ireland, Israel, Italy, New Zealand, Portugal, The Netherlands and the UK. See pricing
- Port numbers to Call Tracking Metrics from other carriers to use as tracking numbers (no porting fees).
- Associate each tracking number to an advertising campaign so you can track incoming calls back to a particular ad.
- Set your tracking numbers to ring to any receiving number(s) and also set up advanced routing to route calls based on office hours, office locations etc. Learn more about advanced routing.
- Dynamic tracking script can be placed on your website and will automatically update the phone number on your website to the correct tracking number based on how a visitor found your site. Learn more about dynamic number insertion.
- Customize whisper that callers hear when they call one of your tracking numbers (can even be recorded in your own voice).
- Choose to have a source announcement whisper play to receiving party (e.g. New call from Google Organic).
View tracking number set-up page |
View calls by source sample report |
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View geo-route set up page |
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Track every offline conversion.
Display unique phone numbers on your site based on how someone found your website to track which traffic sources generate phone calls and sales leads.
Features
- Easy to set up: Simply paste our snippet of code onto your website and assign referring sources to each of your tracking numbers. Based on the referral source of a visitor to your website, Call Tracking Metrics will dynamically display the phone number associated with that traffic source.
- You will assign unique tracking numbers to each source/campaign you want to track (e.g. PPC, Google Organic, specific keywords, specific referring domains, specific ads etc).
- View real-time reports showing which tracking numbers receive calls. Allows you to analyze conversion rates for each of your source/campaigns.
View dynamic tracking code |
View tracking number set-up page |
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View calls by source sample report |
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Get your calls into the right hands.
Update routing based on your office hours, direct toll-free callers to the nearest store, or distribute calls across multiple agents.
Features
- Looking to route calls by schedule? Using our simple interface, you can easily create custom routing for office hours, lunch, after hours, weekends, holidays and more.
- Have multiple store locations or franchises? Route incoming phone calls by area code or zip code to your nearest location using Call Tracking Metrics’ geo-routing system.
- Worried about missing calls? Configure a second receiving number to receive calls if a first receiving number doesn’t pick up.
- Want to distribute calls across your agents? Set up calls to ring to as many receiving numbers as you wish- the first to answer will get the call. Or you can choose to evenly distribute calls across your agents (aka round robin).
- Set up IVR menu's for your callers to experience when they call into one your tracking numbers. Menus allow you to effectively route your calls to exactly the right person within your organization and can give your business a professional polish. Menu’s are set up in minutes and the greeting can be recorded in your own voice.
View geo-route set up page |
View routing by office hours |
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IVR Menu setup |
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Make the most of every call
Armed with real-time information about each call lead, you can increase closure rates and up-skill your staff.
Features
- See demographic information instantly for callers (name, location, phone number).
- Know which campaign led to the call as you answer the phone (view in call log and receiver will also hear a source announcement message over the phone prior to the call connecting).
- View keyword that caller used to find your website.
- Listen to recorded calls to gather information and train your staff.
- View caller history and listen to previous calls.
- Tag calls for follow up and categorize.
- Attach notes to each call.
- Email notification of calls to someone and/or set up auto-emails to go out each time a call comes in.
- Enter sales information associated with each call such as assigned customer service rep, closed sale, and revenue from call. This information will feed into your advertising ROI report.
- Review recordings of calls and rate the performance of the customer service rep on each call using a star rating system so you can provide instant feedback and track the performance of your customer service team.
- View PPC information for each call such as campaign, match keyword, adgroup, and ad position so that you can quickly make adjustments to your PPC campaigns to maximize return.
- See all of your calls in a map format so you can analyze the geographic distribution of your inbound leads and make advertising adjustments accordingly.
- Get an enhanced view of your incoming leads using our advanced Caller Complete Database, which delivers the full name and billing address data associated with the customer's phone number the instant you receive the call.
View sample call log |
View sales information for each call |
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View calls by map report |
View customer service rep report |
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Determine campaigns with the highest ROI.
Interpret call activity by turning raw data into intuitive, real-time visual displays of your campaign performance.
Features
- Analyze 20+ phone call analytics reports that you can access online, download into Excel, send via email, or integrate with your software via API.
- Call Reports: View graphical display of calls by source, calls by day of week, calls by time of day, calls by landing page, calls by referring domain , and calls by keyword. How do calls get associated to a visitor?
- Google Adwords PPC reports: View calls by adwords campaign, adgroup, match keyword, ad position, and ad format.
- ROI Overview Report: Calculates the ROI for each of your advertising campaigns allowing you to track results over time and compare campaigns. In addition to ROI, you are able to view and compare call volume, cost per call, % of calls booked, and revenue for each campaign.
- CSR (Customer Service Rep) Report: Takes a deeper dive into the performance of each of your CSR’s by looking at % of calls booked, revenue booked, average revenue booked per call, and average performance rating. This information is critical as you look to up-skill and communicate performance amongst your customer service staff.
- Sales Forecaster Tool: Factors in the historic performance of each of your campaigns and projects revenue based on advertising budgets you enter. Use this tool to figure out how much money you need to be spending on your advertising to hit your revenue targets. In addition, you can use it to set performance benchmarks for your team.
- View reports directly from the online portal, schedule and email reports to your team, or integrate call reports into your existing applications. Call Tracking Metrics has pre-built integrations with Google Analytics and HubSpot.com, as well as an API for custom integrations.
- Set up an unlimited number of users to have access to reports and select access levels for each person.
- Build an unlimited number of custom reports, choosing from a variety of data dimensions.
View calls by hour report |
View calls by source report |
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View customer service rep report |
View ROI dashboard report |
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Working in tandem with your business.
Integrate your Call Tracking Metrics data with other systems you are using to manage your business.
Features
- Integrate with Salesforce so that all calls are synced realtime to Salesforce as leads or contact activities. Rich call data such as campaign, keywords, caller name, location etc. are all included in the sync. Never miss a lead and see all your important caller and campaign performance information in one place!
- Sync call leads with HubSpot's inbound marketing software so you can get a holistic view of your performance.
- See your call tracking data directly in Google Analytics and import as conversions into Adwords. Once your account is linked, you will see the calls show up in "Events" in Google Analytics. Within each event, you will be able to see the caller ID information (name, phone number) for each call.
- Integrate with KISSmetrics and you can connect the dots between phones calls, website activity, and email opens/clicks.
- Optimizely integration automatically maps a caller to a variant within your call analytics.
- Find us in the Google Analytics App Gallery.
- Use our API to integrate CTM into other software platforms.
- Use our WordPress Plugin to quickly set up tracking script on your Wordpress built website.
View calls as events in google analytics |
View calls as leads in HubSpot |
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Demonstrate your performance.
Communicate advertising results to your customers through a professional, branded platform that is easy for you to manage.
Features
- White labeling allows you to display your logo and you chosen URL. White labeled system emails come from your email address and help page is customized to your contact information.
- Easily manage various clients in separate accounts under your agency umbrella.
- Choose to bill each client to your agency credit card or directly to the client on a separate card.
- View call metrics reports account by account or agency-wide.
- Quickly add users to have access just certain accounts or across all accounts.
- View charges across your agency and account by account.
- Reduced tracking number prices and per minute fees through Agency plans.
View usage by account |
Add users with access levels |
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